How does Google know what information to display when someone makes a search?

We all know that most businesses need an online presence of some sort. Even if you don’t sell anything online, consumers and business buyers use the internet to research products and services, compare prices and find reviews.

Let’s say you’re online (maybe you’ve got a website, or a Facebook page, or a Google+ account to name a few options). You want your information to rank well (i.e. show up at the top of the search results when someone types in something relevant). You’ll need to help Google understand your information so that it knows when it might be relevant for a searcher, this is Search Engine Optimisation.

Ever wondered how Google decides which websites and information to display when you type something in the search bar, or use voice search on your mobile phone?

Take a look at the animated infographic below.

how google works
An infographic from Quicksprout on how Google works.

Your website’s meta details and titles, the keywords you use on your website, your business location, opening times, links from and to your website…all of these details inform Google about who you are and what you do.

For more information about Search Engine Optimisation get in touch.