Email marketing is still one of the most effective ways of increasing customer loyalty and repeat sales.
It’s cost effective, and you don’t have to spend as much time or money on email marketing as you do on traditional print marketing or social media.
Your email strategy should reflect your businesses goals and realistic resources. Luckily for small and medium businesses, there’s plenty of email marketing tools out there. Click the name of the product in the list to go to their website.
We’ve rounded up some of our favourite email tools for small and medium businesses below.
Email Sending Software
There are hundreds of email sending tools on the market, offering more or less functionality and complexity to suit small businesses up to multi-national organisations. We’ve tried and tested a few of them, and our favourite two are:
This is our favourite email sending tool for SMEs, we use it ourselves and for several clients. The tools is extremely simple to use and features include:
– Template builder so you don’t have to learn any code or pay for a designer to create beautiful emails.
– Build you emails with the drag and drop functionality, including buttons, text and images.
– Data capture widgets for your website and social media so you can grow your email lists easily.
– Really good analytics including the World View so you can see in real-time who is opening your email and where they are.
– Simple pricing plan starting from as little as $9 per month to send 2500 emails to up to 500 email addresses.
You’ve probably heard of MailChimp, and with good reason. They’re one of the most used email tools available, particularly among SMEs.
– Sign-up widgets so you can collect new emails for your lists on your website.
– Template builder and drag & drop designer.
– Integration with Facebook Advertising.
– Reports and insights.
– Free to use for up to 2000 subscribers and then starting from $10 a month
Graphics and Images
To make your emails more successful, you’ll probably want to include eye catching images or graphics. You don’t need to spend money on a graphic designer if you have the time create some graphics using these tools:
We love Canva. It’s free to use (although there is a charge for some elements), and they have pre-templated designs to fit emails, social media posts, blogs and posters.
You simply choose the document type, choose from a range of images, graphics, illustrations, text, colours, fonts etc. and then download the image or PDF.
You can use free stock images from Pexels for use on your emails. The images on Pexels are licensed under the Creative Commons Zero (CC0) license so you don’t need to ask permission from, or link to, the source.
We use good old Google analytics to track the success of our email campaigns as an additional analysis tool to the reports provided by Create Send or MailChimp.
Most of the well known email sending software will add campaign information to your email links, so you’ll be able to attribute visits or conversions in Google Analytics to those emails. If in doubt, use the Google URL builder to create links that will be picked up by Google Analytics.