It’s never been easier to use video in your content marketing. Videos can be used to add short snippets to your social media feed, add Live videos for followers, or create demos and how-to’s for your website.
Why should you include video media in your marketing strategy?
The number of people consuming videos has increased dramatically.
55% of internet users watch videos every day.
There are over a billion users on YouTube – that’s a third of all people on the internet!
500 million people watch videos on Facebook every day.
82% of Twitter users watch video content on Twitter.
Video increases sales and conversions
Landing pages with videos convert 80% better than those without
Customers are 1.81x more likely to buy if they’ve watched a demo video than those that haven’t
Video was voted as the best type of content to get ROI by 52% of marketers worldwide
Pages with videos attract and retain vistors for 2.6x more time than pages without video
They’re Good for Customer Satisfaction
The number of customers who would rather watch a demo video is 4x the number who would prefer to read a product specification
4 out of 5 consumers rate demo videos as useful
Video is used for product research with just under 50% of internet users looking for product/service videos before they visit a store
But as much as consumers love videos, they prefer them to be under 60 seconds!