Marketing to your customers and prospects is a necessity for business to thrive, but breaching data protection regulations when marketing can cause untold damage.
SBC Marketing can help you to identify how and where you gain consent from your customers to market to them, and then ensure you are processing the data in a transparent, legal and secure way.
Talk to us about our Data Compliance Package.
2018 is a big year for Data Protection
The much overlooked laws that are being updated is PECR (the Privacy and Electronic Communications Regulations) which will now be covered by the ePrivacy Regulation. These laws govern how businesses can market to customers and potential customers, especially online such as via websites, email, social media and more.
GDPR & UK Data Protection Bill
Every UK business will need to comply with the General Data Protection Regulation when it comes into force in March 2018, as we will still be an EU member state.
Once the UK leaves the EU, any UK business that still operates in the EU, and collects or uses personal data of citizens of EU nations will still be required by law to comply with the GDPR.
The UK government has now announced that it will implement the UK Data Protection Bill which will match the GDPR in terms of minimum standards and penalties for breaching the laws.
Every business and organisation that collects or processes data has to be compliant by March 2018. But don’t leave it until March to review your data management policies. Now is the time to get your data processing in order to ensure you comply and aren’t at risk from fines, damage to your reputation and potentially prosecution.
The consequences of breaching data protection regulations includes:
- Damage to reputation
- Lost productivity
- Penalties from the ICO including;
- Criminal action
- Enforcement notices & legal conditions
The ICO have created a 12 step guide to preparing for the GDPR.
(original source: https://ico.org.uk/media/1624219/preparing-for-the-gdpr-12-steps.pdf)