Marketing to your customers and prospects is a necessity for business to thrive, but breaching data protection regulations when direct marketing can cause untold damage.
SBC Marketing can help you to identify how and where you gain consent from your customers to market to them, and then ensure you are processing the data in a transparent, legal and secure way.
Will Brexit affect the UK’s data protection rules? Yes and No.
Every business will need to comply with the General Data Protection Regulation when it comes into force in 2018, as we will still be an EU member state.
Once the UK leaves the EU, any UK business that still operates in the EU, and collects or uses personal data of citizens of EU nations will still be required by law to comply with the GDPR.
It is also likely that the UK will replace the current data protection regulations to match the basic principles of the GDPR.
So it’s better to be safe than sorry, and now is the time to get your data processing in order to ensure you comply and aren’t at risk from fines, damage to your reputation and potentially prosecution.
The consequences of breaching data protection regulations includes:
- Damage to reputation
- Lost productivity
- Penalties from the ICO including;
- Criminal action
- Enforcement notices & legal conditions
The ICO have created a 12 step guide to preparing for the GDPR.
(original source: https://ico.org.uk/media/1624219/preparing-for-the-gdpr-12-steps.pdf)