So you’ve set up a Facebook page or a website, so what?
Search Engine Optimisation (SEO)
There’s no doubt that most people looking for something online use a search engine like Google or Bing. Search Engine Optimisation, when done properly, can help your website to appear for the keywords and phrases your customers are using.
These might be local, such as “cafes in Skipton” or product related, like “presents for toddlers”. If your website doesn’t appear in the search results for your phrases, your missing a big opportunity!
You need to make sure that your customers can find you in a sea of competitors, and you can do that through search Engine Optimisation (SEO).
The best way to help customers find you online is by producing relevant, engaging, optimised content. Whether it’s a technical whitepaper, a product demo video, an infographic or an image gallery. SBC Marketing can help you to create a content marketing strategy including design, scheduling and platform selection. If you don’t have the capability or capacity in house, we can create the content too.
You can’t just add some text and a few images to a website and call it finished. You need to make sure that the code behind the website is optimised so that customers can find you when they search. If you work with a web designer we can help you to create your technical SEO strategy and share it with them. If you manage your own website we can procide an audit and action plan to make sure you’re website is really working for you.
And the rest
Affiliate Marketing, Blogging & Tutorials can all help you to improve your search engine rankings as well as help you be found by customers who aren’t searching traditionally.
Remember, these activities aren’t right for every business, and SBC can help to determine which platforms are right for you.