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We met John, the owner of DeBec Private Hire, whilst working with another client (The Railway in Skipton) and during conversation discovered that John was in need of some help with his marketing, to compliment the word-of-mouth business that he was getting.
As DeBec Private Hire specialises in “Good Old Fashioned British Service” we started with some good old branding. We developed a logo, social media icons and a favicon for DeBec Private Hire with a mix of script and bold fonts, using black and luxurious gold.
To support the referrals that DeBec Private Hire gets, we advised John that a simple brochure website with the ability for visitors to request a quotation would work well.
We designed and built a beautiful, executive looking website, cataloguing the core services offered by DeBec Private Hire. The website is fully responsive and secure, with an SSL certificate to protect user data. We have added Google Analytics so that traffic can be reviewed and the results used to implement further marketing activities.
In order to build a successful website we also worked with John to develop the content and deliver initial Search Engine Optimsation. This included copywriting, completing key website optimisation features and providing keyword research. We also wrote the Privacy Policy in line with GDPR for the website and set up a Google My Business page.
We travelled with John to The Consiton Hotel to take some photographs of the fleet. These have been used on the website and have also been provided to DeBec Private Hire for their social media profiles. In addition we sourced stock imagery for the website which matched the brief of luxurious and executive.