Introduction
This privacy notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how and why we use it, who we disclose it to, and how we protect your privacy. It’s likely that we’ll update this privacy policy from time to time, we’ll notify you of any significant changes, but you’re welcome to come back and check it whenever you wish.
Please contact us if you have any questions about this privacy policy or how we use your data.
About SBC Marketing
SBC Marketing provides marketing services to businesses including strategy, web design and delivery. For simplicity throughout this notice, ‘we’ and ‘us’ means SBC Marketing.
Personal data we collect
We collect some personal data when you interact with us, such as contacting us or visiting our website.
When using the term “personal data” in our Privacy Policy, we mean information that directly or in combination with other data we hold can be used to identify you.
Personal data might include your name, your contact details, or information on how you use our website or how you interact with us, for example.
When you visit our website
Requesting to be on our mailing list.
Social Media Communication
Contacting us through email or telephone
What is the legal basis for collecting and processing your personal data?
The current data protection and privacy laws set out several legal bases for why a company may collect and process your personal data, including:
Consent
In specific situations, we will collect and process your data with your consent. This includes when you explicitly consent to receiving our newsletter by ticking a confirmation box and clicking ‘submit’. We will make it clear which data we need to collect, why, and what we do with that data.
Contractual obligations
If you become a client, we need your personal data to comply with our contractual obligations. For example, if you contact us to book a marketing review, we will use your contact details and location to confirm the meeting details, follow up with our services and collect payment.
Legal compliance
If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement. We may also have to pass data to regulatory or governing bodies.
Legitimate interest
In specific situations, we may use your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we will use your previous communication with us to send you special offers or information about new services. We also use data collected through our website to improve the website experience or develop new services and marketing campaigns. We will also use your email address details to send you direct marketing information, telling you about products and services that we think might interest you
How do we use your personal data, and why?
The main reason we collect and process your personal data is to deliver the best service possible.
You can of course object to sharing your personal data with us, or us processing the data, but it may limit the services we can offer you.
Here’s how we’ll use your personal data and why:
To communicate with you
When you contact us with questions, or request a meeting, we collect and use personal data in order to personalise our response and provide you with relevant answers. We also use some personal details to confirm meeting location and confirm meeting times.
We will need to contact you by email or telephone for administrative or operational reasons, for example to send you confirmation of a meeting, details of a service you have requested and to administrate payments for our services. These communications are not made for marketing purposes and as such, you will continue to receive them even if you have not opted into receiving marketing communications. We will record information about you and your contact preferences to ensure we respect these preferences.
To personalise & improve customer experience
We may collect information on how you use our website, which pages of our website you visit most, and which services you contact us about, in order to understand what you like. We may use this information to tailor the content and offers that you see on our website and, if you have agreed to accept the use of marketing cookies on our website.
To inform you about services and offers linked to your preferences.
When we process your personal data for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
If you would like to opt-out of marketing communications from us, you can do so at any time by clicking on the unsubscribe link at the bottom of any marketing related email you may receive from us.
You can also update your preferences by emailing us at info@sbcmarketing.co.uk
We do not share your contact details and other personal data to organisations outside SBC Marketing unless required by law, or in order to deliver our products and services, and will always seek your consent of possible.
To fulfil our administrative purposes and protect our business interests
We will use your information for the following business purposes which include accounting, billing and audit, credit or other payment card verification, safety, security and legal purposes, statistical and marketing analysis, customer feedback requests, systems testing, maintenance and development.
To comply with our legal obligations
We may use your data to send you communications required by law such as updates to our Privacy Policy or to comply with any legal obligation to provide data to police or border control agencies.
To obtain feedback to help improve our services
We may send you a feedback request or survey in order to improve our services. We will not include any promotional material in these messages, and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you. You do not have to respond and can update your preferences by writing to info@sbcmarketing.co.uk
Requesting access to your personal data
We respect your right to control your data. Your rights include:
Right of access – you have the right to access and obtain a copy of the personal data that we hold about you. We will not charge you for this request unless we feel your request is excessive.
Right to rectification – you have the right to request that we correct any inaccuracies in the personal data stored about you.
Right to erasure – in certain circumstances, you have the right to request that we erase your personal data. This might apply in these circumstances:
We may not be able to erase your personal data if it is required to comply with a legal obligation or in connection with legal proceedings.
Right to restriction – you have the right to restrict our processing of your personal data where any of the following circumstances apply:
If you exercise your right to restrict our processing of your personal data, we will only continue to process it if in connection with legal proceedings or for the protection of the rights of other people or for reasons of important public interest.
Right to data portability – you have a right to receive and transfer the personal data that you provide to us in a structured, commonly used and machine-readable format where we process your personal data on the legal bases of: a) your consent; or b) where it is necessary to perform our contract with you. Where you make such a request, we will directly transfer your personal data on your behalf to another controller of your choice (where it is feasible for us to do so).
Right to withdraw consent – you have a right to withdraw your consent, at any time, to our processing of your personal data which is based on your consent. Where you exercise this right, our processing of your personal data prior to your withdrawal of consent will remain valid.
Please make any personal data access requests to info@sbcmarketing.co.uk with the subject title ‘My data request’ including the following required Information:
How do we protect your personal data?
We protect your personal data against unauthorised or unlawful processing through technical and organisational measures. We also use measures to protect from loss, destruction or damage to your personal data. When you provide your personal data through our website(s), this information is transmitted across the internet securely using high-grade encryption.
Sensitive data such as payment card information is processed through PayPal and we do not store payment information once it has been used to collect payment.
Please note that once you leave our website, we are no longer responsible for any third-party websites. You should refer to their own privacy policy for how they may collect and process your personal data. This includes websites we have referred you to.
How long do we keep your personal data for?
We will keep your personal data for as long as it is required for the purpose it was collected for; or for the duration we need it for our legitimate interests. At the end of that period your data will either be deleted or anonymised, so it can be used in a non-identifiable way for statistical analysis or business planning.
Website Cookies
To make full use of SBC Marketing website, your computer, tablet or mobile phone will need to accept cookies.
Sharing your personal data
It may be necessary to share some of your personal data or obtain data from a third party. We will always try to gather your consent if possible.
Suppliers providing services to us in order to help us run our business and improve our services and your customer experience. For example, we input your personal details into our email software in order to send you marketing communications you have consented to.
We may be required by law to provide your personal data
Contacting the Data Protection Regulator
You have the right to submit a complaint to the Information Commissioner’s Office if you feel we have mishandled your personal data or inadequately responded to a request to access your personal data.
Their telephone number is 0303 123 1113 or you can visit their website www.ico.org.uk/concerns (please note we can’t be responsible for the content of external websites)
If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.
Updating our Privacy Policy
From time to time we make changes to this Privacy Policy, when the way we collect and process your personal data changes, or when required by law. Any changes will be published here.